“Over-Saturation” is an excuse to do nothing!

If you are too concerned with how “oversaturated" an industry is, you have already accepted defeat. Assuming you follow colleagues, companies, and public figures on media platforms that all share content that revolve around your preferred career; you may find yourself overwhelmed by the abundance of material that you did not create. You then may catch yourself saying “They are so much more successful than me, how can I even compete?”


Understand your position in the world


And it is most definitely not conquering it. Having access to unlimited visual information can become overwhelming. It makes you feel small because you’re watching other people do what you love with abnormally large audiences. Whether anyone wants to admit it or not, we’ve all had sulking moments where we wish we could be the Kylie Jenner of our industry. And in order for you to leave that self deprivation behind, you need to accept your size in this world. Once you do that, where do you go? How do you start working toward your goals?


Understand you are not adding to the saturation


The internet makes us feel as if we are competing with the world. Meanwhile, it’s actually just yourself and surrounding individuals at your level. If you are starting a wedding dress boutique on Long Island, your competition is not the top ten most followed wedding dress shops in the country. Your competition is most certainly not Kleinfeld! You may just be comparing yourself to others that just so happen to be in your face every time you log onto Instagram. And that’s not a healthy practice to upkeep.



What to do?