"The Glossier of Witch Shit" is finally here!

Bwitch is an upcoming NYC start-up here to teach you how to manifest your inner strength and serenity through the helpful powers of crystals. MK Fullerton and Vivian Harwood have started this project to normalize the practice and prove you don't need a broom and cauldron to start your holistic journey. Here's what they had to say about their personal experiences in the practice and starting the company.


Q: What inspired you to start Bwitch? What’s your mission?

As lovers of the natural world we truly believe in its healing benefits. That being said, there is a stigma on the term witchcraft that scares off most people. People are not so quick to participate because they think that it's satanic or too hippy. Our mission is to refit the word witchcraft as a form of self care. We want people to be able to appreciate the power of crystals and herbology but without the religious attachment.


Q: What is the biggest misconception of your industry?

We think the biggest misconception of the industry is that every person has to follow the same witch path and must do so in this manner, with these steps, and you have to be a witch to do so and all that BS. The craft is a “choose your own adventure” type of experience. Everyone practices differently.

"As long as no harm is done, there is no “wrong” in modern witchcraft. " - MK Fullerton

Q: Are there any challenges you have faced or anticipating during the process of starting a business?

We definitely are anticipating challenges, as any small start up business would. I think that if we are able to acknowledge those challenges, we can stay on top of them so we don’t run into any slip ups down the road. There definitely will be some backlash from the historic occult part of the industry - we want to emphasize that we are trying to make this more accessible to all people versus a specific niche. We want more people to reap the benefits that the natural world already offers us.


Q: What are the best crystals to have during quarantine?

The essential crystals for your quarantine pretty much depends on the person and what they are in need of. However, we would suggest a clear quartz as that is the most powerful healing stone of the mineral kingdom. Along with rose quartz for opening your heart chakra, not just to others but to yourself. Amethyst to calm the mind and space, cornelian for motivation/creativity/confidence, and black tourmaline for protection.


Q: How does someone get started on their spiritual journey?

Everyone's journey is their own. You could start right now by lighting a candle and setting an intention, or obtaining crystals, etc. The most important aspect to start is to be open minded and adopt a mindset that everything you partake in is going to better yourself and strengthen your relationship with the universe. You have to believe.


Go support a fellow small business and follow them on Instagram here!


photos provided by Unsplash


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